{
"id": 42,
"label": "Revenue",
"description": "Purchases and ad revenue, in US dollars.",
"currency": "USD",
"revenue_sources": [
{
"label": "In-app purchases",
"event_name": "purchase",
"attribute_name": "amount_usd",
"paid_by_player": true
},
{
"label": "Ads",
"event_name": "ad_revenue",
"attribute_name": "revenue_usd",
"paid_by_player": false
}
],
"filters": [
{
"name": "occurred_after",
"type": "category",
"label": "From",
"values": [
{
"value": "7",
"label": "Last 7 days"
}
]
},
{
"name": "occurred_between",
"type": "range",
"label": "Date range",
"values": []
}
],
"cohorts": [
{
"first_seen_on": "2026-10-12",
"new_players": 140,
"revenue_per_player_by_day_1": 0.21,
"revenue_per_player_by_day_7": null,
"revenue_per_player_by_day_30": null
},
{
"first_seen_on": "2026-09-01",
"new_players": 212,
"revenue_per_player_by_day_1": 0.18,
"revenue_per_player_by_day_7": 0.54,
"revenue_per_player_by_day_30": 1.12
}
],
"daily": [
{
"date": "2026-10-12",
"revenue": 612.5,
"paying_players": 31,
"arpdau": 0.049,
"payer_conversion": 0.0248,
"arppu": 16.92,
"revenue_by_source": {
"In-app purchases": 524.5,
"Ads": 88.0
}
},
{
"date": "2026-10-13",
"revenue": 540.0,
"paying_players": 27,
"arpdau": 0.041,
"payer_conversion": 0.0206,
"arppu": 17.04,
"revenue_by_source": {
"In-app purchases": 460.0,
"Ads": 80.0
}
}
],
"averages": {
"daily_revenue": 576.25,
"arpdau": 0.045,
"payer_conversion": 0.0227,
"arppu": 16.97,
"revenue_per_player_by_day_1": 0.19,
"revenue_per_player_by_day_7": 0.54,
"revenue_per_player_by_day_30": 1.12
}
}